Industrial Marketing Blog

For industrial B2B companies, marketing has come a long way from brochures and trade shows. Today, it’s about aligning with sales, using data to make decisions, and executing consistently across multiple channels. But let’s be honest: most mid-sized manufacturers don’t have the time, budget, or internal resources for a full-time marketing executive. That’s where fractional marketing leadership comes in. What is a Fractional Marketing Leader? A fractional marketing leader is a

In many industrial B2B companies, leadership creates a “Sales & Marketing” role and almost always fills the role with someone with a strong sales background. That makes sense on the surface, but here’s the catch: sales and marketing are not interchangeable. To build a true growth engine, leadership must pair sales expertise with marketing strategy, and structure teams to support both.

Artificial intelligence (AI) is no longer a complex, unproven technology that you can simply ignore. Much like the debate about whether you needed a company website in the late 1990s or a corporate social media presence in the early 2010s, adoption is inevitable. If you haven’t taken any action yet, here’s the good news – you have a low-barrier entry point into the AI era: your website.

If you’re an operating partner or advisor in private equity, you've likely seen this firsthand: a manufacturing portfolio company with great potential, strong products, and a loyal customer base—yet growth feels harder than it should. One of the common culprits? A legacy CRM that wasn’t built for the way teams need to work today. These setups might have served their purpose once, but they don’t support the kind of sales & marketing collaboration needed to drive revenue now.

If you're a marketing director with a small team—or no team at all—you know the drill. You’re responsible for everything. Here's why small teams need a strategic partner.

In most small to mid-sized manufacturing companies, marketing starts scrappy. A couple of smart, capable people doing whatever needs to...

Seamless alignment between sales and marketing teams is crucial for driving growth and maintaining competitive advantage, especially in...

If you're a manufacturing or industrial business leader, you’ve probably wondered at some point: What exactly is marketing doing – and is it even working? You’re not alone. For many industrial leaders, marketing feels like a mystery. It’s full of buzzwords, creative pitches, and digital tools that seem far removed from the daily work of making products and closing deals. And when marketing doesn’t feel tied to results, it’s hard to see the value. But here’s the truth: it’s no