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Our Services

At Crossbeam, we recognize there is no single approach that works for all in the B2B industrial world. We strongly believe success is rooted in meeting you and your team where you are, supporting your current needs while building strong foundational marketing needed to drive future growth.

 

Explore our range of specialized services below, tailored to drive business growth by elevating your marketing strategies and team.

People reviewing materials and charts

Marketing Assessment and Evaluation

Marketing strategic plan on screen in team meeting

Strategic Alignment and Implementation

Team building meeting with a whiteboard

Team Development and Coaching

A person drawing a process flow

Process Improvement
 

Anchor Assessment

Marketing Assessment and Evaluation

This service is often used in these scenarios:

  • Corporate Change​

  • Functional Alignment

  • Department Growth

By assessing your current marketing plan, processes, and in-house capabilities, we define a path forward with detailed implementation plans to align marketing with your corporate growth and sales goals. This includes evaluating your team's skills, capabilities, and access to the right tools and resources, ensuring they can effectively execute their roles while identifying gaps in capability and execution.

 

We also evaluate the performance of the marketing function across different quality standards relevant to your situation. Whether to evaluate budget utilization, effectiveness of targeting, human resource utilization or similar, we help you drive marketing performance in line with your business goals.

Anchor Alignment
Anchor Team
Anchor Process
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